{"id":6411,"date":"2024-02-27T10:54:10","date_gmt":"2024-02-27T09:54:10","guid":{"rendered":"https:\/\/acreto.se\/2024\/02\/27\/erik-videgard-starts-collaboration-with-crock-pot\/"},"modified":"2024-08-29T10:02:50","modified_gmt":"2024-08-29T08:02:50","slug":"erik-videgard-starts-collaboration-with-crock-pot","status":"publish","type":"post","link":"https:\/\/acreto.se\/en\/2024\/02\/27\/erik-videgard-starts-collaboration-with-crock-pot\/","title":{"rendered":"Erik Videg\u00e5rd starts collaboration with Crock-Pot"},"content":{"rendered":"\n
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Erik Videg\u00e5rd is one of Sweden’s most popular food profiles. He is not only a chef, sommelier, lecturer and cookbook author, but also a frequent guest on many TV programs where he inspires with his cooking. Now Erik is working closely with Crock-Pot, the renowned and market-leading brand in slow cooking and multicooking.<\/em><\/p>\n\n

A man with many irons in the fire<\/strong>Erik Videg\u00e5rd is one of Sweden’s leading restaurateurs. He is behind many legendary Stockholm restaurants such as Videg\u00e5rd, East, Diana, Akvarium, Fj\u00e4derholmarnas krog and Halv trappa plus g\u00e5rd. Perhaps best known in gastronomy for introducing Asian cuisines to Sweden, Erik has a particular fondness for Sichuan food. He is also one of the founders of the Swedish Sommelier Association and has won the Swedish Championship for sommeliers and competed in both the European Championship and the World Championship.Over the years, there have been no less than six cookbooks – the latest “Food & Music” came out this spring and was written together with Erik’s namesake and friend Eric Gadd.In addition to collaborations and guest appearances, Erik also develops concepts and technical solutions for kitchens, gives lectures and workshops and also does some of his own media production. Now the renowned chef has decided to enter into a deeper collaboration with Crock-Pot, the market-leading brand in slow cooking and multicooking.<\/p>\n\n

Simplicity makes it impossible to fail!<\/strong>“I have extensive experience in slow cooking and often use the Crock-Pot in my kitchen. The best thing about Crock-Pot products is their simplicity! There is no way to fail, slow cooking always turns out well. And if you use a multicooker, you have everything in one. Perfect when you don’t have much space in the kitchen, it’s at least five machines in one”<\/em><\/p>\n\n

“<\/em><\/strong>I’m a comfortable person and like to sit by myself when I’m hosting a dinner party. A slow cooker allows me to prepare the night before, then I just turn on the Crock-Pot in the morning and the food is ready when the guests arrive. The Crock-Pot is also a great tool to make your grocery budget last longer. Cheaper ingredients and cuts are more delicious and the pots are perfect for bulk cooking and lunch boxes”, <\/em>says Erik.<\/p>\n\n

Dream partnership for the distributor<\/strong>“Having Erik Videg\u00e5rd as an ambassador for our products is something we at Crock-Pot are of course both very happy and proud of. A dream collaboration, pure and simple! Especially since we know that Erik has been using our products for a long time, both in his own kitchen and on TV. We are very much looking forward to exciting and delicious recipes created by one of our great favorites in food inspiration and cooking”, <\/em>Sofia Mari, Marketing Manager at Acreto, the distributor of Crock-Pot in the Nordic region.<\/p>\n\n

Erik Videg\u00e5rd will be showing his favorites, creating recipes, sharing videos and inspiration on crockpot.se and on social channels until Christmas. Read more on crockpot.se<\/p>\n\n

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Erik Videg\u00e5rd is one of Sweden’s most popular food profiles. He is not only a chef, sommelier, lecturer and cookbook author, but also a frequent guest on many TV programs where he inspires with his cooking. Now Erik is working closely with Crock-Pot, the renowned and market-leading brand in slow cooking and multicooking. A man…<\/p>\n","protected":false},"author":38,"featured_media":6074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-6411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nErik Videg\u00e5rd starts collaboration with Crock-Pot - ACRETO | Varum\u00e4rkesbyggande distribut\u00f6r<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acreto.se\/en\/2024\/02\/27\/erik-videgard-starts-collaboration-with-crock-pot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erik Videg\u00e5rd starts collaboration with Crock-Pot - ACRETO | Varum\u00e4rkesbyggande distribut\u00f6r\" \/>\n<meta property=\"og:description\" content=\"Erik Videg\u00e5rd is one of Sweden’s most popular food profiles. 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