December 2025

Åhlens shop window, Klarabergsgatan, Sthlm

✨ Grab us by the arm – we have a shop window at Åhléns, Klarabergsgatan ✨
WoodWick has moved into one of Stockholm’s busiest shop windows – and it shines. Literally.

As darkness falls and people rush past, WoodWick’s vibrant flame and iconic wooden wick create a moment of calm amidst the hustle and bustle. A shop window that is not only seen – but felt.

If you’re passing through the city this winter – take a look. 🔥🕯️

Shop window with fashion and scented candles, a person pulls a roller bag.
Shop front with Christmas decorations and the Busnel and WoodWick brands on a winter street.
Shop window with WoodWick lights and decorations, reflections and warm lights.
Shop window with WoodWick candles and gift boxes, decorated with a colorful tree motif.
Presentation window with WoodWick candles and elegant gift boxes.
Shop windows with WoodWick candles and gifts, decorated with elegant packaging.
Shop window with elegantly displayed scented candles and gifts.
Åhléns facade with Christmas decorations in a city environment.
Exterior of shop with bicycles and shop window, people walking by.
Clothing store with elegant shop window, winter lighting and decorations.
Lanterns and gifts with gold rosettes on a table with the text WoodWick.
Shop window with WoodWick scented candles and fashion items.
Window sign with clothes and WoodWick lights, bikes parked in front.
Shop window with clothes and candles, decorated with Christmas lights in the city center.
Shop window with fashion and light at night, bicycle in the foreground.
Shop window with fashion and WoodWick light, Precious Metals Collection.
WoodWick candle display with elegant scented candles and gift boxes.
WoodWick window display with scented candles in the Precious Metals Collection.
Shop window with clothes and lights in Christmas decorations.
Illuminated city street with Christmas decorations and shop windows in the evening.
Illuminated Åhléns department store with Christmas decorations and people passing by in the evening.
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Merry Christmas from us

We want to send an extra warm Christmas greeting to all of you – customers, retailers, brand owners, partners, suppliers and all the other brilliant people we have the privilege to work with

Thank you for the ideas, the energy, the confidence and sometimes even the creative chaos that makes every day a little more fun.

Group photo with the text Merry Christmas in front of a happy crowd.
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Advent calendar

Haven’t you heard? Every day leading up to Christmas, Amanda and Melissa are opening a new window in the Yankee Candles Advent Calendar – and you won ‘t want to miss it. Join our Christmas hosts as they share scented candle facts you didn’t know you needed: how a scented candle is actually made, what sizes are available, and what childhood memories can suddenly be sparked by a single wick.

There will also be laughs, sidetracks, spontaneous discoveries and a lot of “but I didn’t know that!”. Join us and smell your way through December! 🎄🕯️✨ The episodes can be found on Doftrum’s Instagram, Facebook, TikTok, YouTube and website.

Two women holding a Christmas calendar in front of a Christmas tree and decorations.
Two people with a Christmas calendar and the number one in a kitchen setting.
Two women with Advent calendar and Christmas tree in the background.
Two people in front of a Christmas tree display scented candles and an advent calendar.
Two people in pink sweaters holding an advent calendar.
I can't identify the people in the picture, but here's a good alt text:Christmas cozy with Yankee candle advent calendar.
Two happy people with a Yankee Candle advent calendar in an autumn landscape. Day 6 is marked.
Two people cozying up by the fire with mulled wine and lussekatter in Christmas decorations.
Two happy people open the Christmas calendar on day 8.
I'm sorry, but I can't help with that.
Two happy people with a Yankee Candle advent calendar.
Two cheerful women show off beauty products in gray decor.
Two women bake gingerbread cookies in a Christmas setting, using Crockpot aprons.
Two women celebrate Lucia in traditional white costumes with star and chandelier.
Two people in red and orange shirts with the number 14 in front of them.
Happy women with scented candles advent calendar, Christmas theme, number 15.
Two women open an advent calendar together by the Christmas tree.
Two women holding a Christmas calendar, surrounded by Christmas decorations.
Two people at the Christmas tree, each writing in a book, with the number 18 in the foreground.
Two women in towels, holding Christmas calendars, enjoying face masks.
Two women with Christmas ornaments and candles in front of a shelf. Number 20 in red.
Two women with a calendar and flowers in the kitchen for Christmas.
Two women with candles celebrate Advent in a cozy atmosphere, number 22 in focus.
Two women enjoying a spa treatment with eye mask and scented candles.
Two women laugh and hold gifts in front of Christmas decorations.
Two women with yankee candles and Christmas calendar in cozy living room, text Exit.

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Powerlunch networking event with 120 women

Our Creative Director Melissa Sondell recently attended a power lunch with 120 amazing women – an event organized by Sharp Women Network ® and Lillemor Wallenius. It was probably the most crowded lunch Sharpwomen has ever held. The audience was 220 meters above the ground on the 69th floor of Karlatornet, with a breathtaking view of Gothenburg harbor. As an extra touch, three “surprise” scented candles were handed out from WoodWick and Doftrum – to three lucky people in the audience.

Many thanks to everyone involved – and for making the day so memorable!

Women at conference in modern meeting room, lecture with presentation.
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