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Janne Aronsson from Sweden’s MasterChef

FINALLY, we can share the news! We have a new Crock-Pot chef!

Or rather… we’ve snagged the guy who charmed us all in this year’s season of Sweden’s Master Chef—Janne Aronsson.

Janne has a large family to feed, loves to cook from scratch, and knows how to whip up truly delicious meals even amid the hustle and bustle of everyday life. Now he’s inviting us into his kitchen back home in Torslanda, where he and his wife, Anna, are preparing three wonderful everyday recipes using a Crock-Pot. That’s just for starters, anyway.

And do you think Anna looks familiar, too? If so, you might recognize her from *Robinson*. A real reality TV family, in other words.

Come along to Janne and Anna’s home on our YouTube channel and get inspired.

You can also find all the recipes at crockpot.se

Factory Tour

Yesterday, Hugo and Annelie from Acreto visited the Yankee Candle factory in the Czech Republic, just outside Prague, for an inspiring and educational day.

The day included a tour of the factory and training on home fragrances—with a focus on scents, products, and expertise. It’s especially exciting for us to meet distributors from all over the world and have the opportunity to exchange experiences and perspectives.

It’s Christmas again—at the market

It’s Christmas again—at least in our marketing department!

It was time to create this year’s Christmas campaigns for Doftrum, and what could be better than bringing the Christmas spirit into a truly cozy bakery cottage in Borås? We decorated the tree, set the table with Christmas china, and placed the Christmas presents under the tree. Once everything was in place, all we had to do was start rolling the camera and capture the magic of Christmas. But did we manage to capture that very special atmosphere that takes hold in December? That remains to be seen…
To be continued!

Fall Promotion – WoodWick

While our Yankee Candle campaigns focus on the moments we share with others—dinner with friends, a family night on the couch, the holidays, and all those occasions that become just a little more delightful with the right scent in the room—with WoodWick, we want to convey a completely different feeling. That moment when you’re finally all by yourself, when the pace slows down, the autumn darkness has settled outside, and the only sound you hear is the quiet crackling of a fire.

Or… almost a bonfire.

Because that’s exactly what makes WoodWick so special. The distinctive wooden wicks create a soft, crackling sound as the candle burns—a small detail that goes a long way toward setting the mood in the room. And that’s the feeling we want to capture in this year’s fall campaign for WoodWick. Here’s what it looks like

You can find the link to the video here:

Fall Promotion – Yankee Candle

Fall is here—and so is our new promotional video for Yankee Candle

With Yankee Candle, every season—and every moment—can have its own scent. From the fresh flowers of spring and the bright evenings of summer to the warm, cozy notes of fall and the spicy scents of Christmas.

Here’s a sneak peek at a movie coming out this fall—what scent do you associate most with this time of year?

You can find the link to the video here:

Grand Opening at Granngården Partille!

This weekend, there’s a grand opening celebration at the newly opened Granngården Partille—and there will be activities and fantastic deals!

It’s especially exciting for us to see several of our brands featured in the store. Here you’ll find, among other things, FoodSaver vacuum sealers and Victor rat and mouse traps. During the summer months, Thermacell is of course also available on the shelves.

We are proud of our partnership with Granngården and wish the new store in Partille the best of luck!

If you’re in the area, be sure to stop by and celebrate the grand opening!

EKO has finally opened its doors in Jönköping!

Yesterday was the VIP opening of the brand-new EKO in Jönköping—and, of course, we had every reason to be a little extra excited. Because when the doors opened, nearly our entire scented candle collection was right there, waiting for us.

Large candles. Small candles. Incense sticks. Classics. New arrivals. And above all: lots of spicy, warm, and absolutely wonderful fall scents.

So if you’re passing through Jönköping, we highly recommend a visit to the new EKO. And here’s a little tip: don’t wait too long. Grand opening deals tend to disappear faster than you can say, “One more scented candle can’t hurt, right?” It’s the perfect time to stock up on candles for dark evenings, light them up, and maximize that fall coziness.

Congratulations to EKO Jönköping—and thank you for a truly wonderful VIP opening

Books & the Joy of Food at This Year’s Book Fair

At this year’s Gothenburg Book Fair, visitors to the Isaberg Förlag booth found plenty of inspiration for simpler and tastier everyday meals—including Linda Lagerstrand’s books, which are filled with wonderful everyday recipes.

And of course, Crock-Pot and Breville were there too! At the booth, visitors could enter a contest to win a slow cooker and an air fryer.

We love settings where inspiration meets smarter, simpler cooking—and where more people can discover just how easy it can be to make truly delicious food, even in the midst of the daily hustle and bustle.

Thank you, Isaberg Förlag, for letting Crock-Pot and Breville be part of this year’s Book Fair.

Good content often starts with the right setting

When working with products designed to evoke a certain feeling, the surroundings are just as important as the product itself. Our scented candles are all about ambiance, warmth, and the feeling of a cozy home, while our mosquito repellents belong where we most want to enjoy the summer—outdoors, close to nature.
That’s why we devote a lot of time and care to finding settings where our products can truly shine and where we can create content that feels both inspiring and authentic.

This time, we found an amazing cabin in Dalsland, about two hours from Gothenburg. So the marketing department packed the car full of products, camera equipment, props, and various other items that “might come in handy”—and set off for a full day of content production. And what a setting we got to work in!

During an intense day, we produced both photos and video for upcoming campaigns and social media. Cozy indoor settings set the stage for our scented candles, while the natural surroundings of the cabin gave us just the right vibe for our mosquito repellent products. A lot of work goes into a single photo or video clip that might only be visible for a few seconds in the feed. But that’s also one of the most enjoyable parts of marketing—getting to build settings, evoke emotions, and showcase the products in the contexts where they truly belong.

A full day in Dalsland hopefully gave us enough content to last for many days to come. And the office for the day? It definitely could have been worse. 😉

You have to seize the moment while the trees are still green

Today, the marketing team has been trying to make the most of the last few green leaves before fall really sets in. Because even though the 2027 mosquito season feels far away, planning and production are already in full swing here.
Today’s assignment: film new footage for upcoming campaigns and next year’s mosquito season. Creating summery campaign material becomes much more difficult once the leaves have fallen and Gothenburg is offering gray skies, rain, and a November-like atmosphere. So today, we had to seize the moment. In the world of marketing, it’s all about staying one step ahead.