The Thermacell MR300 has been nominated for Product of the Year 2026 in the Garden Product of the Year category!

“Product of the Year” is a new, jury-based award from Prisjakt and Bäst-i-test.se. The jury consists of Prisjakt’s category experts and Bäst-i-test’s editorial team, who have nominated five products in each of twelve consumer categories. To be nominated, a product must, among other things, be clearly relevant to consumers, be actively available on the Swedish market during the evaluation period, and have been tested by Bäst-i-test.se or Prisjakt’s experts.

On September 9, the gold, silver, and bronze winners in all categories will be announced, along with the overall winner of the 2026 Product of the Year award.

We’re keeping our fingers crossed!

Acreto AB Has Been Appointed as the New Distributor for Thermacell Mosquito Repellents in Norway

Gothenburg, Sweden – Acreto AB is strengthening its Nordic partnership with Thermacell and, effective August 11, 2026, will become the official distributor of Thermacell’s mosquito repellent products in Norway.

Acreto AB has been a distributor for Thermacell in Sweden since 2005 and, over the years, has built up extensive experience in developing the Thermacell brand through strong partnerships with retailers, a broad market presence, and close collaboration with leading retail chains in the Nordic region.

The appointment of Acreto AB as a distributor in Norway supports Thermacell’s ambition to further strengthen its commercial presence and long-term growth in the Nordic region. Building on the successful collaboration in Sweden, Acreto will work closely with retailers and customers in Norway to continue developing the Thermacell brand.

– We are very proud of the trust Thermacell has placed in us by expanding our responsibilities to include the Norwegian market as well. Over many years, we have built up strong expertise around the brand and developed highly effective distribution channels in Sweden. We now look forward to meeting both new and existing customers in Norway and continuing to grow Thermacell together with our partners,” says Teodor Lindén, CEO of Acreto AB.

Thermacell is now one of the world’s leading brands in portable mosquito repellent and has become the go-to choice for outdoor activities, hunting, camping, and gardening—anywhere people want to enjoy the outdoors without being bothered by mosquitoes.

The transition of distribution in Norway will take effect on August 11, 2026, marking the start of planning and pre-order activities for the 2027 season. Retailers can expect a smooth transition, with Acreto AB taking over responsibility for all commercial operations and day-to-day business in Norway.

Read the press release here:

FORMEX – 26

Isn’t it almost time for fall? 🍂

We’re already in full swing with preparations for FORMEX in August—and this time, it feels especially exciting. We’re really looking forward to showcasing this season’s new products from Yankee Candle and WoodWick, but also something even bigger: a completely new and refreshed look for our entire product line.

New, inspiring, and very festive. We can’t wait to show it to you!
Will we see each other at FORMEX at booth A13:21?

Award-winning coffee makers

We are delighted to work with products and brands that are recognized for their high quality and innovative design.

This time, the spotlight is on Breville’s new Barista series. The series combines a modern, minimalist design with well-thought-out controls that give it an exclusive and professional look. The matte finishes, together with stylish metallic accents, create an elegant overall look.

The machines are designed to be easy to use, with logically placed controls that make the entire coffee-making process seamless—from grinding the beans and brewing the espresso to frothing the milk. Thanks to carefully selected materials and high-precision manufacturing, the Barista series is built to deliver reliable performance for many years to come.

Read more about the award and the citation here:

Cutting Through the Noise—Easy or Hard?

How do you create communication that actually cuts through the noise and captures people’s attention?

On August 21, our Creative Director Melissa Sondell will participate in a panel discussion on stage at Power400, organized by Sharp Women Network ® and Lillemor Wallenius

Together with the other panelists, Melissa will discuss how brands can make an impact in an increasingly competitive media landscape—and what it takes to create communication that engages, moves, and leaves a lasting impression.

We look forward to listening to inspiring conversations and perhaps gaining valuable insights.

Tickets and more information are available here: