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CROCKTOBER IS COMING SOON!

The best time of the whole year is almost here. No, we’re not talking about Christmas. We’re talking, of course, about CROCKTOBER!!

The month when it’s perfectly reasonable to leave your Crock-Pot out 24/7 to do the heavy lifting in the kitchen. Because when the days get shorter, the temperature drops, and the couch feels irresistibly inviting, there are few things better than coming home to a hot stew, soup, or other fall comfort food that’s been simmering away all day until it’s absolutely fantastic. You add the ingredients. The Crock-Pot does the work. You take the credit. We see no problem with that division of labor. And since Crocktober also happens to include what might be the most fun holiday of the year, we have to recommend a true Halloween favorite:

Spooky Pumpkin Soup! 🎃👻
A warming and creamy pumpkin soup made with just 6 ingredients that practically cooks itself while you’re out trick-or-treating. It’s delightfully spooky to serve and equally loved by monsters big and small. So dust off your Crock-Pot, grab your ladle, and get ready—Crocktober is almost here!

As always, you can find the full recipe (and lots of other fall favorites) on our website: https://crockpot.se/recept/ryyslig-spok-pumpasoppa/

Top of the Test

Breville sandwich makers were named “Best in Test” by HurBra.se in 2026:
“Best for thick sandwiches—deep compartments and plenty of room for fillings,” and
“Even results and deep cooking plates,” according to the review.

Read more about the entire test below:
Best-in-Test Sandwich Toasters 2026 – Top Models

We’ve been working on something new

Acreto is now taking a major step toward becoming an even more comprehensive provider of mosquito protection solutions. To complement our Myggjävlar product line, we will soon be launching Bugly—a brand-new brand focused on the future of mosquito protection applied directly to the skin.

This is a project that’s particularly close to our hearts. Bugly was created by us here at Acreto, where we developed the entire visual identity ourselves—from the brand identity and graphic concept to the packaging design. Being able to follow and shape a new brand from the initial ideas to a finished product is both incredibly fun and something we’re very proud of.

Bugly is based on Citriodiol®, an active ingredient extracted from lemon eucalyptus oil; it is therefore a plant-based product that offers effective protection against mosquitoes, midges, ticks, deer flies, and horseflies, among others.

We still have a few pieces of the puzzle left before everything is completely finished—and we’ll of course share much more about Bugly down the road.
The launch is scheduled for the 2027 mosquito season. But we’re simply a little too proud to wait until then. That’s why we thought we’d give you a few glimpses right now of the design process and the journey behind our new brand.

More Bugly is coming. You can be sure of that!

Our youngest star—MILLA!

Now it’s time to introduce our youngest star on the team—MILLA! ⭐
Milla works in Customer Support, where she helps our customers with everything big and small. But we in the marketing department have also started borrowing her from time to time—something we’re very happy about!
Get to know Milla Hämäläinen a little better!

Golf, sports stars, tournaments, and some really great prizes—what a day!

We at Acreto had the pleasure of participating in a fantastic event organized by Maxulin, where a group of enthusiastic golfers had the chance to play alongside some of Sweden’s top athletes:

* Magnus Wislander – Our greatest handball player of all time.
* Robert Kronberg – Sweden’s greatest hurdler of all time.
* Thomas Hermansson – Entertainer and, as it turned out, the sharpest golf coach of the day when his team took home the victory.

The day offered everything one could wish for: golf, competitive events, good food, snacks, and delicious drinks, speeches, goodie bags, and a truly impressive prize table. We at Acreto were proud to contribute a significant portion of the prizes. Among other things, one lucky winner went home with an exclusive coffee maker, all participants received a Thermacell in their goodie bag, and the prize table also featured scents from Yankee Candle and fine kitchen products from Breville.

A big thank you to Maxulin for letting us be a part of the day—and an extra big thank you to Emma Paskovski, the driving force behind the entire event.

Thermacell MR300 Takes Bronze in the “Garden Product of the Year” Category

Prisjakt has named the best gardening products of the year—and the Thermacell MR300 took home a solid third place. So, after lawn mowers and propane grills, it’s all about mosquito protection. And of course, we can’t help but agree.

The description says it all:
“Summer is short, and we want to make the most of the outdoors. With the Thermacell MR300 keeping hungry mosquitoes at arm’s length, we can enjoy balmy evenings outdoors in peace and quiet. A true summer lifesaver in a pinch.”

We are both proud and delighted to see the Thermacell MR300 on the podium—a product that helps make Swedish summer evenings a little more enjoyable.

Conference 2026

Sometimes you just need to leave the office to get a little closer to one another.

We’ve had some really wonderful days in Lysekil at Strandflickorna Hotel & Conference in Lysekil —with good food, lots of laughter, and above all, time together. Of course, we’ve also talked about work: the future, our goals, how we want to grow, and what we want to achieve together. But a conference is just as much about everything that happens between the agenda items. The conversations over dinner, the laughter, the spontaneous discussions, and the chance to actually spend time together. Because sometimes it’s precisely when you change your surroundings and get a little more time with each other that the best ideas are born—and an already great team becomes even stronger.

Thank you, Strandflickorna, for taking such good care of us! Now we’re heading home with renewed energy, fresh ideas, and an even stronger sense of where we’re headed together.

Networking, inspiration, and new perspectives!

Yesterday marked another networking event organized by TV4, where a wonderful group of female marketing directors and brand managers meet regularly to find inspiration, share experiences, discuss current issues, and—above all—learn from one another.

This time, we gained fantastic insights into leadership from Pernilla Ivarsson, HR Director at TV4, who shared her experiences and thoughts on what makes for strong and sustainable leadership. We also got an inspiring and entertaining look at the power of fashion ahead of the upcoming election. Fashion journalist Frida Zetterström spoke eloquently about how our clothes communicate far more than we might realize—and how color, style, and garments can convey both messages and strong symbolic meanings.
It was so exciting to hear two such different perspectives in a single evening—and at the same time, to come away with so many thoughts to reflect on.

The evening wrapped up with a wonderful dinner at Cheri Lee and, as is customary, a well-stocked goodie bag. This time, it included gifts from Yankee Candle and Mr. Mosquito, among others.

A big thank you to TV4 for yet another inspiring, enjoyable, and very well-organized evening!

EKO is opening an impressively large store in Jönköping!

We at Acreto are really looking forward to the opening of EKO’s impressive new store, which spans approximately 8,000 square meters and will feature a wide range of well-known brands—including Yankee Candle and WoodWick.

Throughout the week, the team from Acreto has been on site setting up shelves, lighting, and other store fixtures. We’ve also stocked the shelves with the new, wonderful scented candles for fall and Christmas from Yankee Candle and WoodWick.

It’s always just as fun to watch a store take shape from the ground up, and now everything is really starting to fall into place. It’s going to be incredible!

A big thank you to everyone who helped make this possible. Now we’re looking forward to the big day—the opening and grand opening of EKO Jönköping!

FORMEX – 2026 –

The Formex trade show is coming to an end, and today is the last day of the show!
A big, heartfelt thank you to all of you who stopped by our booth—to smell the scents, chat, get inspired, and discover our new products for the fall. What a wonderful start to the season!

Now we’re looking forward to September even more than usual, when the scented candle season really kicks off and the autumn winds start to howl outside the window.

And a very special thank you to Herrljunga Drycker AB for letting us treat our visitors to the very best lemonade: Spirit of Sweden. It was truly a hugely appreciated part of the event.

We’re about to wrap up three wonderful days at the fair—and we’re looking forward to a fragrant fall together!