Powerlunch networking event with 120 women Powerlunch networking event with 120 women
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Powerlunch networking event with 120 women

Our Creative Director Melissa Sondell recently attended a power lunch with 120 amazing women – an event organized by Sharp Women Network ® and Lillemor Wallenius. It was probably the most crowded lunch Sharpwomen has ever held. The audience was 220 meters above the ground on the 69th floor of Karlatornet, with a breathtaking view of Gothenburg harbor. As an extra touch, three “surprise” scented candles were handed out from WoodWick and Doftrum – to three lucky people in the audience.

Many thanks to everyone involved – and for making the day so memorable!

Women at conference in modern meeting room, lecture with presentation.
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Juhani in the Trade Council podcast

On Monday, our colleague Juhani went to the capital to participate as an e-commerce expert in a podcast organized by the Swedish Trade Council 🎙️ It is always extra fun when our colleagues get the opportunity to share their expertise outside the office walls – and at the same time spread knowledge about both Acreto and our brands. Moments like this really confirm that we are knowledge leaders in the true sense of the word 💡

For those who want to listen to the episode, the podcast is available here:

Man in podcast studio in front of microphone with bookshelf in the background.
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Nominate your nun!

Do you have a Nonna in your life? You know, the person you usually find in the kitchen, smiling, laughing, hugging, loving – and cooking. Someone who gets young and old to gather around the table, eat together and socialize. Someone who loves their loved ones unconditionally and often shows it through good and well-prepared food. Someone who has both food knowledge, housekeeping skills and probably a secret old family recipe that has been passed down for generations. A Nonna is the very glue that holds a family together, whether it’s a family or a larger community, right?
With a Nonna in your life, life becomes a little more kind, warm and soft and now we want to pay tribute to these cooking and love-spreading people by naming Sweden’s best. Nominate the Nonna in your life and give back. Sweden’s best Nonna will receive both love and attention, but also a fantastic prize from Crock-Pot worth SEK 10,000.

Type “NONNA” in the comment field and you’ll get a link in DM that will lead you right. Please share and spread the love! We can’t have too much of that…

Grandmothers and children baking together in the kitchen.
Win £10,000 worth of kitchen products with Crockpot and cookbooks on the kitchen counter.
Children and elderly woman baking together in the kitchen with flour on the counter.
Elderly woman baking dough with rolling pin in a kitchen.
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The Book Fair

The Book Fair is over for this year – were you there? 📚✨

At the Isaberg Publishing stand, food and literature were combined in the best way. Not only could visitors be inspired by airfryer recipe books, they also had the chance to win a Breville airfryer or a Crock-Pot slow cooker. 🍳🥘

A perfect mix of books and kitchen innovation!

Book table from Isaberg Förlag at the fair with various cookbooks and staff.
Book promotion and competition with Crock-Pot and airfryer at Isaberg publishing house, at book fair.
The world of cooking: cookbooks for healthy and tasty recipes.
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Precious Metal

A brand new shimmering line from WoodWick with opaque glass in metallic colors, darker lids and very exclusive scents arrives this fall.

Elegant WoodWick scented candle on a tree branch with green moss in natural daylight.
Luxurious WoodWick Candle with nature-inspired background and warm light rays.
Scented candle on wood with fruit, natural decor.
Brown scented candle on wooden table with lavender and wood decoration.
Luxurious WoodWick lights in metallic colors against an elegant background.
Luxury scented candles in gift box with elegant brown decoration.
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FORMEX – 2025

Last week we had the pleasure of exhibiting at Formex – and what a week it was! We would like to extend a warm thank you to all you customers, partners and visitors who took the time to stop by our stand.
Your questions, ideas and conversations give us lots of energy and inspiration to continue developing fragrance rooms and creating even more evocative fragrance experiences.
We leave FORMEX with both gratitude and new inspiration – and are already looking forward to the next time we meet!

Shelf with Yankee Candle candles in different colors and scents in a store.
Red scented candles with Christmas decorations and cinnamon sticks on a table.
Scented candles on a shelf from WoodWick in different colors and sizes.
Yankee Candle booth at a trade show with scented candles in different colors and sizes.
WoodWick light display with red, white and brown lights and decorations.
Yankee Candle and Chesapeake Bay candle display in a retail environment.
Customers look at scented candles from WoodWick and Yankee Candle at a trade show.
Yankee Candle store shelf filled with colorful candles in different scents.
WoodWick candles in different colors on shelf, creating cozy atmosphere.
Several WoodWick scented candles on a wooden shelf table, perfect for home decoration.
WoodWick Precious Metals Collection candle and shelf with colorful candles.
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our E-commerce manager Juhani participates in the podcast: Business Blueprint by eComero
eComero Business Blueprint with Juhani Mäkinen talking about e-commerce strategies.

‘We have a way too complex business model, it will never work in an e-commerce’
Never said Juhani Mäkinen and his team at Acreto AB

Instead, Acreto has created a fantastic solution to combine 17 unique brand sites, in complex hybrid model with B2B and B2C, where all customers get the right experience no matter where they come from.
This by ingeniously building two of the most common e-commerce platforms into a unique combination.

Listen to Juhani’s wisdom and more about the digital journey Acreto is on in the Business Blueprint episode

You can find the link to Spotify HERE!

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The people behind Acreto
Staff portrait of the Acreto team including a dog.

Here you can see the people behind Acreto.

So… who are we?
We’re problem solvers, coffee lovers, tech geeks, creative brains and strategic minds. We are the ones who listen carefully, think (sometimes a little too much), and always roll up our sleeves when it counts.

But above all, we are a team. A team that likes to have fun together, both when we work and when we celebrate.

-And yes, we are as nice as we look! 😄

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VLink at supplier fair in Halmstad

Nice to see our brand VLink represented at the supplier fair at Ahlsell in Halmstad! Amanda was on site in the store and showed our products – a good opportunity to meet customers and show what we stand for. Thank you Ahlsell for the opportunity!

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Juhani on a podcast recording

Today our E-commerce manager Juhani was on a podcast recording with Niklas Helgesson from eComero Business Blueprint. They talked about Acreto’s journey so far, what’s ahead and a lot of other good e-commerce talk along the way.

We look forward to listening to the feature.

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Acreto AB is a Swedish importer and distributor of well-known brands, focusing on electrical, hardware, DIY and gardening retail, as well as major department stores and wholesalers. We’re a privately owned company founded in 2005, headquartered in lovely Gothenburg, with retailers across Sweden.

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