Acreto is now taking a major step toward becoming an even more comprehensive provider of mosquito protection solutions. To complement our Myggjävlar product line, we will soon be launching Bugly—a brand-new brand focused on the future of mosquito protection applied directly to the skin.

This is a project that’s particularly close to our hearts. Bugly was created by us here at Acreto, where we developed the entire visual identity ourselves—from the brand identity and graphic concept to the packaging design. Being able to follow and shape a new brand from the initial ideas to a finished product is both incredibly fun and something we’re very proud of.

Bugly is based on Citriodiol®, an active ingredient extracted from lemon eucalyptus oil; it is therefore a plant-based product that offers effective protection against mosquitoes, midges, ticks, deer flies, and horseflies, among others.

We still have a few pieces of the puzzle left before everything is completely finished—and we’ll of course share much more about Bugly down the road.
The launch is scheduled for the 2027 mosquito season. But we’re simply a little too proud to wait until then. That’s why we thought we’d give you a few glimpses right now of the design process and the journey behind our new brand.

More Bugly is coming. You can be sure of that!