While our Yankee Candle campaigns focus on the moments we share with others—dinner with friends, a family night on the couch, the holidays, and all those occasions that become just a little more delightful with the right scent in the room—with WoodWick, we want to convey a completely different feeling. That moment when you’re finally all by yourself, when the pace slows down, the autumn darkness has settled outside, and the only sound you hear is the quiet crackling of a fire.

Or… almost a bonfire.

Because that’s exactly what makes WoodWick so special. The distinctive wooden wicks create a soft, crackling sound as the candle burns—a small detail that goes a long way toward setting the mood in the room. And that’s the feeling we want to capture in this year’s fall campaign for WoodWick. Here’s what it looks like

You can find the link to the video here: