Last week our CD Melissa was in Borås and together with Emma (Marketing Manager at Vesterålens) held a UGC school for Cellbe’s new ambassadors. There they met a lovely, energetic group of women who are passionate about clothes – and about filming, photographing and creating content.
To top it off, they got a goodie bag to take home, including a scented candle from Yankee Candle. We hope, of course, that their new skills will blossom into lots of inspiring social media content.
We received a postcard from our supply experts Ewa and Annelie, who recently attended training on SEG (E-number bank) during the Swedish electricity wholesalers’ administration days on March 26-27.
“It was fun to meet people from different industries – not everyone works with power tools, but it’s about everything from saunas and lamps to power poles and much more,” says Annelie.
We hope they have gained a lot of valuable knowledge, not least in relation to our latest addition to the power tool brand portfolio: Panasonic Tools.
For the fourth year in a row, we had the pleasure of being a supplier on site during the well-known Gekåsdagarna. Amanda and Hugo were on site in the Ullared department store, where they spread energy and inspiration about Thermacell’s products. Visitors not only had the chance to discover smart solutions for a mosquito-free summer – but also the chance to win their own Thermacell for the season.
The cold and snowy winter we have had creates good conditions for a mosquito-filled summer. If it is also followed by a warm spring, there are suddenly unusually many conditions for mosquitoes and mosquito bites to become the biggest summer plague in 2026.
Snow and cold make beds for mosquito eggs
A thick blanket of snow acts as an insulating layer over the ground, protecting the mosquito eggs that lie dormant during the winter. When temperatures drop sharply and the ground is covered in snow, more eggs survive than during dry, snowless winters with bare frost.
The high snow depth that has covered unusually large parts of the country for most of the winter also means that a lot of water will be released when the snow melts. As the snow melts, temporary pools of water form in forests and fields, and there is a risk of heavy spring flooding along watercourses. In areas around the Dalälven River, for example, it has previously been seen how abundant snowmelt can lead to extensive hatching of flood mosquitoes. A scenario that now risks affecting not only individual parts of the country, but larger parts of Sweden.
Warm spring and snowmelt boost mosquito growth
If snowmelt also coincides with a rapid rise in temperature during spring, the development from larvae to mature mosquitoes can be rapid. This increases the risk of an intense and early mosquito season. On the other hand, if the spring is slow and cold, the effect may be somewhat mitigated, but the basic conditions – good wintering and plenty of meltwater – suggest that the summer of 2026 may be mosquito rich in many places.
All in all, the cold, snowy winter points to a summer where mosquitoes may be more numerous than usual, especially in humid and flood-prone areas. So it might be a good idea to start thinking about mosquito protection now. Some mosquito repellent products work over time and need to be placed in gardens and house areas early in the season, even before the mosquitoes have hatched and grown.
Mosquitoes are becoming more numerous and more dangerous
Until now, Sweden has been spared mosquitoes that carry infections that can cause serious diseases, such as dengue fever, malaria, chikungunya, Zika virus and yellow fever. Diseases that are commonplace in other parts of the world, killing between 700 000 and 1 000 000 people every year. Recently, however, there have been reports that mosquitoes carrying diseases have been both sighted and established closer to Sweden, and researchers agree on a few things: mosquitoes are becoming more and more dangerous, and we in Sweden will not be spared for long.
