Exhibition times for ACreto

It’s exhibition time for Acreto!

Having just returned from Formex last week, we are planning full steam ahead for both the Elmiamässan in Jönköping where we get to meet our lovely Bolist customers and the Malmömässan in Hyllie where we exhibit for Granngården.

As usual, we will showcase our fine brands: Thermacell, MosquitoMagnet and Dynatrap. This time we also have a new addition: MrMosquito. Maybe you recognize the name? Brand new products with fresh new packaging and a significantly updated look for 2024. Anyone else excited about the spring season? We definitely are!

Fragrance room launched at Formex

Thank you all at Acreto for a great collaboration, thank you Susanne Histrup for gracing our stand with your presence and thank you to everyone who came to visit us at the fair. Old customers, new customers and everyone in between. Here are some pictures from January’s 2024 Shape Fair.

Acreto is new distributor for Yankee Candle and WoodWick

When well-known Yankee Candle and WoodWick – market-leading brands in scented candles and home fragrance – wanted to launch in Sweden and Norway, the choice fell on the Nordic distributor Acreto, based in Gothenburg. Acreto has been marketing and distributing strong brands to the Nordic market since 2005, and the cooperation between the players will start immediately, already at the turn of the year.

Well-known candle and home fragrance brands
Yankee Candle and WoodWick are two strong candle and home fragrance brands originating in the USA. They have long been favorites in the Swedish home and interior design market, but in recent years have become increasingly rare on store shelves. The European partner Newell Brands is now taking new steps in the Nordic region, changing distributors and investing heavily in new brand launches. At the same time, it takes the opportunity to introduce a brand new fragrance brand to the market, Chesapeake Bay Candle.

Tough selection process
“When we had the opportunity to add Yankee Candle and WoodWick to our brand portfolio, there was no hesitation. We are in an excellent position to reclaim the former position of these brands in the Nordic region, and to reach new heights. We see great scope for branding and positioning in scented candles and home fragrances. And the new upstart Chesapeake Bay Candle, with its clear focus on health and well-being, feels like an exciting challenge for us, where we will partly get to know new customers and target groups. says Christian Holmquist, CEO of Acreto. He has just concluded negotiations and signed an agreement with Newell Brands, the European partner for Yankee Candle, WoodWick and Chesapeake Bay.

‘They choose us, partly because of our strong existing distribution channels. Our brands are already represented by the largest chains and retailers in the Nordic region. Our network and strong customer relationships are our main competitive advantage. But we are also chosen because of our unique profile as a brand-building distributor. We are of course proud and happy that they have recognized how we, through strategic communication and effective marketing, have developed and strengthened all our brands. It’s great that they appreciate how much work and resources we put into this.” he continues.

Doftrum – holistic home fragrance concept
Acreto plans to launch the new brands under a new umbrella concept for home fragrance; Doftrum. Here, customers and consumers will be able to find and buy both old and new favorites – and at the same time learn more about what scenting can bring to your home and how you can and should decorate with scent.

About the concept:
Of the five human senses, the sense of smell is the strongest. Scents and aromas can do the most amazing things to us. Scents create memories, build atmospheres, set the mood of a room and affect our senses, energy and mood. Scents stimulate our imagination and evoke nostalgia. Yes, smells can even move us in time and space.

When you decorate your home with scent, you give rooms different characters and purposes. Want to create peace and quiet in your bedroom? Recharge your energy in your home spa? Do you want your kitchen to always have an undertone of fresh herbs? Do you want to bring your friends and family together and create new memories of holidays and celebrations? You can do all this and more with scenting.

Big launch at the Formex trade fair
The launch of the brands and the new Doftrum concept can be experienced at Formex on January 16-18 at Stockholmsmässan. Acreto/Doftrum is located at stand A13:40 and hopes to meet both new and old customers there. On Tuesday, January 16 at 15.00, a press event will be held in the stand together with lifestyle entrepreneur Susanne Histrup, who will tell us more about the Doftrum concept and how to create a personal and inviting home with the right scent.

When well-known Yankee Candle and WoodWick – market-leading brands in scented candles and home fragrance – wanted to launch in Sweden and Norway, the choice fell on the Nordic distributor Acreto, based in Gothenburg. Acreto has been marketing and distributing strong brands to the Nordic market since 2005, and the cooperation between the players will start immediately, already at the turn of the year.

Well-known candle and home fragrance brands
Yankee Candle and WoodWick are two strong candle and home fragrance brands originating in the USA. They have long been favorites in the Swedish home and interior design market, but in recent years have become increasingly rare on store shelves. The European partner Newell Brands is now taking new steps in the Nordic region, changing distributors and investing heavily in new brand launches. At the same time, it takes the opportunity to introduce a brand new fragrance brand to the market, Chesapeake Bay Candle.

Tough selection process
“When we had the opportunity to add Yankee Candle and WoodWick to our brand portfolio, there was no hesitation. We are in an excellent position to reclaim the former position of these brands in the Nordic region, and to reach new heights. We see great scope for branding and positioning in scented candles and home fragrances. And the new upstart Chesapeake Bay Candle, with its clear focus on health and well-being, feels like an exciting challenge for us, where we will partly get to know new customers and target groups. says Christian Holmquist, CEO of Acreto. He has just concluded negotiations and signed an agreement with Newell Brands, the European partner for Yankee Candle, WoodWick and Chesapeake Bay.

‘They choose us, partly because of our strong existing distribution channels. Our brands are already represented by the largest chains and retailers in the Nordic region. Our network and strong customer relationships are our main competitive advantage. But we are also chosen because of our unique profile as a brand-building distributor. We are of course proud and happy that they have recognized how we, through strategic communication and effective marketing, have developed and strengthened all our brands. It’s great that they appreciate how much work and resources we put into this.” he continues.

Doftrum – holistic home fragrance concept
Acreto plans to launch the new brands under a new umbrella concept for home fragrance; Doftrum. Here, customers and consumers will be able to find and buy both old and new favorites – and at the same time learn more about what scenting can bring to your home and how you can and should decorate with scent.

About the concept:
Of the five human senses, the sense of smell is the strongest. Scents and aromas can do the most amazing things to us. Scents create memories, build atmospheres, set the mood of a room and affect our senses, energy and mood. Scents stimulate our imagination and evoke nostalgia. Yes, smells can even move us in time and space.

When you decorate your home with scent, you give rooms different characters and purposes. Want to create peace and quiet in your bedroom? Recharge your energy in your home spa? Do you want your kitchen to always have an undertone of fresh herbs? Do you want to bring your friends and family together and create new memories of holidays and celebrations? You can do all this and more with scenting.

Big launch at the Formex trade fair
The launch of the brands and the new Doftrum concept can be experienced at Formex on January 16-18 at Stockholmsmässan. Acreto/Doftrum is located at stand A13:40 and hopes to meet both new and old customers there. On Tuesday, January 16 at 15.00, a press event will be held in the stand together with lifestyle entrepreneur Susanne Histrup, who will tell us more about the Doftrum concept and how to create a personal and inviting home with the right scent.

Fragrance room – a complete concept for home fragrance

Now we can’t hold back any longer. We have some fantastic news to share with you. Acreto is the new distributor for the brands: Yankee Candle, WoodWick and Chesapeake Bay. We launch this during Doftrum- A complete concept for home fragrance at the FORMEX fair on January 16-18 in Stand A13:40.

Of the five human senses, the sense of smell is the strongest. Scents and aromas can do the most amazing things to us. Scents create memories, build atmospheres, set the mood of a room and affect our senses, energy and mood. Scents stimulate our imagination and evoke nostalgia. Yes, smells can even move us in time and space.

Think about the importance of scents and what you can add to your home when you decorate with scent. Different rooms take on different characters and purposes with the help of scents that give the brain the right signals. Want to create peace and quiet in your bedroom? Recharge your energy in your home spa? Do you want your kitchen to always have an undertone of fresh herbs? Do you want to bring your friends and family together and create new memories of holidays and celebrations?
You can do all this and more with scenting.

Doftrum is a new comprehensive concept for home fragrance, containing the well-known brands Yankee Candle and WoodWick. At Formex, we are also presenting Chesapeake Bay, a brand new fragrance brand for the Nordic market.

Our amazing range consists of scented candles, reeds, diffusers, oils, wax melts and mobile fragrance units. But what we really offer are moods, feelings, atmospheres and environments for your home. Want to know more about the properties of scents and the wonderful world of aromas? Come and visit us at the Formex fair on January 16-18. You can find us at stand A13:40.

Meet fashion & interior design influencer & entrepreneur Susanne Histrup at our stand. Tuesday 16/1 at 15.00 Susanne talks about her favorite candles and why she likes to decorate her home with fragrance. She also gives out nice giveaways. Don’t miss this!

Erik Videgård starts collaboration with Crock-Pot

Erik Videgård is one of Sweden’s most popular food profiles. He is not only a chef, sommelier, lecturer and cookbook author, but also a frequent guest on many TV programs where he inspires with his cooking. Now Erik is working closely with Crock-Pot, the renowned and market-leading brand in slow cooking and multicooking.

A man with many irons in the fire
Erik Videgård is one of Sweden’s leading restaurateurs. He is behind many legendary Stockholm restaurants such as Videgård, East, Diana, Akvarium, Fjäderholmarnas krog and Halv trappa plus gård. Perhaps best known in gastronomy for introducing Asian cuisines to Sweden, Erik has a particular fondness for Sichuan food. He is also one of the founders of the Swedish Sommelier Association and has won the Swedish Championship for sommeliers and competed in both the European Championship and the World Championship.
Over the years, there have been no less than six cookbooks – the latest “Food & Music” came out this spring and was written together with Erik’s namesake and friend Eric Gadd.
In addition to collaborations and guest appearances, Erik also develops concepts and technical solutions for kitchens, gives lectures and workshops and also does some of his own media production. Now the renowned chef has decided to enter into a deeper collaboration with Crock-Pot, the market-leading brand in slow cooking and multicooking.

Simplicity makes it impossible to fail!
“I have extensive experience in slow cooking and often use the Crock-Pot in my kitchen. The best thing about Crock-Pot products is their simplicity! There is no way to fail, slow cooking always turns out well. And if you use a multicooker, you have everything in one. Perfect when you don’t have much space in the kitchen, it’s at least five machines in one”

“I’m a comfortable person and like to sit by myself when I’m hosting a dinner party. A slow cooker allows me to prepare the night before, then I just turn on the Crock-Pot in the morning and the food is ready when the guests arrive. The Crock-Pot is also a great tool to make your grocery budget last longer. Cheaper ingredients and cuts are more delicious and the pots are perfect for bulk cooking and lunch boxes”, says Erik.

Dream partnership for the distributor
“Having Erik Videgård as an ambassador for our products is something we at Crock-Pot are of course both very happy and proud of. A dream collaboration, pure and simple! Especially since we know that Erik has been using our products for a long time, both in his own kitchen and on TV. We are very much looking forward to exciting and delicious recipes created by one of our great favorites in food inspiration and cooking”, Sofia Mari, Marketing Manager at Acreto, the distributor of Crock-Pot in the Nordic region.

Erik Videgård will be showing his favorites, creating recipes, sharing videos and inspiration on crockpot.se and on social channels until Christmas. Read more on crockpot.se

Two of our airfryers have been tested by tek.no!

The Airfryer 9 L was in the category “budget airfryers” and received an overall score of 8/10.

The Airfryer Oven was in the “premium airfryers” category and received an overall score of 7/10.

You can read the full test on the links below:

https://www.tek.no/samletest/i/eKg2wR/billige-airfryere

https://www.tek.no/samletest/i/O8yr01/den-beste-airfryeren-over-2000-kr

Victor launches pest expert

^Victor® is the world’s leading brand in pest management and pest control with a rich history dating back to 1898. That’s when the classic clap trap was invented and immediately took the world by storm. Since then, Victor has continued to develop innovative, quality products for mouse and rat problems in the home and today has a wide range of electric traps, WiFi connected traps, as well as several variations on classic traps. Now they are taking the next step and launching the pest control expert Amanda Albinsson.

Amanda has worked with customer support for Victor Skadedjur for a long time and is very well versed in technology and service, but also has a unique expertise in pests. In addition to her extensive knowledge of rats and mice, their behavioral patterns and how best to prevent and control them, she also has a deep insight into the problems people experience in their homes when mice or rats are introduced. Amanda knows the discomfort most people feel with the problem and has many tips and advice for consumers on pests, how to prevent them, how to detect them and most importantly what to do to get rid of them.

“Victor Skadedjur has had this expertise within the company for a long time, but now it is time to ensure that all of our collective knowledge about pests is brought to the consumer. So Amanda will be the face of spreading knowledge and giving people the right advice and tips in a situation that can be very uncomfortable for many”, says Sofia Mari, Marketing Manager at Acreto AB, the distributor of the Victor brand in Sweden. “We are the market leader in this area and we have to act like it. There is a huge amount of knowledge here internally that can be very valuable for others to learn from”.

Nowadays, Amanda Albinsson greets you as soon as you visit www.victorskadedjur.se And who knows, maybe we’ll see her on TV in the future? Rats and mice are a growing problem, especially in our cities. A sanitary nuisance that is discussed in many media contexts. Amanda is ready to help, not only Victor Skadedjurs customers, she will also be able to act as a pest expert in many different contexts and channels in the future.