Reaching Out Amid the Noise

Last Friday, it was time once again for POWER400—the networking event that brings women in Gothenburg together for inspiration, new connections, and plenty of energy. At Elite Hotel, Sharp Women Network® hosted a delightful lunch featuring networking and inspiring stories from the stage. This time, the theme was “Standing Out in the Noise of Social Media”—a topic close to our hearts. That’s why it was especially exciting that our Creative Director, Melissa Sondell, got to join the expert panel and share her experiences and thoughts on how to actually make an impact amid today’s constant stream of content. And of course, we at Acreto wanted to add a little extra fragrance to the day. All participants received a gift from Yankee Candle in their goodie bag. A big thank you for letting us be a part of it once again—and thank you to all the amazing women who contributed to the wonderful energy in the room!

The Thermacell MR300 has been nominated for Product of the Year 2026 in the Garden Product of the Year category!

“Product of the Year” is a new, jury-based award from Prisjakt and Bäst-i-test.se. The jury consists of Prisjakt’s category experts and Bäst-i-test’s editorial team, who have nominated five products in each of twelve consumer categories. To be nominated, a product must, among other things, be clearly relevant to consumers, be actively available on the Swedish market during the evaluation period, and have been tested by Bäst-i-test.se or Prisjakt’s experts.

On September 9, the gold, silver, and bronze winners in all categories will be announced, along with the overall winner of the 2026 Product of the Year award.

We’re keeping our fingers crossed!

Acreto AB Has Been Appointed as the New Distributor for Thermacell Mosquito Repellents in Norway

Gothenburg, Sweden – Acreto AB is strengthening its Nordic partnership with Thermacell and, effective August 11, 2026, will become the official distributor of Thermacell’s mosquito repellent products in Norway.

Acreto AB has been a distributor for Thermacell in Sweden since 2005 and, over the years, has built up extensive experience in developing the Thermacell brand through strong partnerships with retailers, a broad market presence, and close collaboration with leading retail chains in the Nordic region.

The appointment of Acreto AB as a distributor in Norway supports Thermacell’s ambition to further strengthen its commercial presence and long-term growth in the Nordic region. Building on the successful collaboration in Sweden, Acreto will work closely with retailers and customers in Norway to continue developing the Thermacell brand.

– We are very proud of the trust Thermacell has placed in us by expanding our responsibilities to include the Norwegian market as well. Over many years, we have built up strong expertise around the brand and developed highly effective distribution channels in Sweden. We now look forward to meeting both new and existing customers in Norway and continuing to grow Thermacell together with our partners,” says Teodor Lindén, CEO of Acreto AB.

Thermacell is now one of the world’s leading brands in portable mosquito repellent and has become the go-to choice for outdoor activities, hunting, camping, and gardening—anywhere people want to enjoy the outdoors without being bothered by mosquitoes.

The transition of distribution in Norway will take effect on August 11, 2026, marking the start of planning and pre-order activities for the 2027 season. Retailers can expect a smooth transition, with Acreto AB taking over responsibility for all commercial operations and day-to-day business in Norway.

Read the press release here:

FORMEX – 26

Isn’t it almost time for fall? 🍂

We’re already in full swing with preparations for FORMEX in August—and this time, it feels especially exciting. We’re really looking forward to showcasing this season’s new products from Yankee Candle and WoodWick, but also something even bigger: a completely new and refreshed look for our entire product line.

New, inspiring, and very festive. We can’t wait to show it to you!
Will we see each other at FORMEX at booth A13:21?

Award-winning coffee makers

We are delighted to work with products and brands that are recognized for their high quality and innovative design.

This time, the spotlight is on Breville’s new Barista series. The series combines a modern, minimalist design with well-thought-out controls that give it an exclusive and professional look. The matte finishes, together with stylish metallic accents, create an elegant overall look.

The machines are designed to be easy to use, with logically placed controls that make the entire coffee-making process seamless—from grinding the beans and brewing the espresso to frothing the milk. Thanks to carefully selected materials and high-precision manufacturing, the Barista series is built to deliver reliable performance for many years to come.

Read more about the award and the citation here:

Cutting Through the Noise—Easy or Hard?

How do you create communication that actually cuts through the noise and captures people’s attention?

On August 21, our Creative Director Melissa Sondell will participate in a panel discussion on stage at Power400, organized by Sharp Women Network ® and Lillemor Wallenius

Together with the other panelists, Melissa will discuss how brands can make an impact in an increasingly competitive media landscape—and what it takes to create communication that engages, moves, and leaves a lasting impression.

We look forward to listening to inspiring conversations and perhaps gaining valuable insights.

Tickets and more information are available here:

Get to know our most charming Örebro resident

We are sponsoring the Maxuling Golf Tournament 2026

We are proud to be a sponsor of Maxulingolf 2026! ⛳
On September 13, golf-loving members will gather for a day filled with golf, inspiration, and networking. Maxulin ambassadors Robert Kronberg, Magnus Wislander, and Thomas Hermansson will be on site, taking on the course alongside the participants.

In addition to golf, you can look forward to:
✔️ Food and drinks
✔️ Competitions
✔️ Inspiring talks
✔️ Networking
✔️ A goodie bag filled with great products—including Thermacell mosquito repellent.
Because everyone knows that a truly great round of golf requires protection against the most persistent opponents on the course. 🦟

As an added bonus, you have the chance to win an exclusive Breville espresso machine. ☕

Would you like to join? First, you need to become a member of Maxulin, and then sign up using the link below:

https://lnkd.in/exWAVfwU

Technical clips on the Mosquito Magnet

We don’t just sell machines.
We help people get rid of mosquitoes.

It may sound like a small difference, but for us, it affects everything we do. Because if the goal is fewer mosquitoes, it’s not enough to simply deliver a product and hope that everything will work out on its own. We also need to be there when questions arise.
In the past, instruction manuals and guides on the website have been important tools. But today, most people want answers quickly, clearly, and preferably in video format.
That’s why we’ve recorded a whole series of technical videos for Mosquito Magnet.

Here’s what we cover:
✔️ How to clean older machines (including models from before 2018)
✔️ How to replace spark plugs
✔️ Where to position the machine for best results
✔️ How to choose the right model for your needs

It may not be the most spectacular initiative we’ve ever undertaken. But if it helps our customers get more out of their Mosquito Magnet and enjoy more mosquito-free summer evenings—then we’ve succeeded.

Is there anything more annoying than a mosquito in the bedroom?

Is there anything more annoying than a mosquito in the bedroom?

We don’t think so. That’s why that insight was the starting point for our summer campaign for Mr Mosquito – the indoor mosquito repellent.
During the summer, you can also hear the campaign on your favorite podcasts. So if your headphones suddenly start buzzing while you’re relaxing in the hammock, on the terrace or in the summer house, it’s probably not a mosquito – it’s our campaign.

Have a great summer and good luck in the fight against perhaps the most persistent guest of the summer. 🦟