Melissa Sondell, Author at ACRETO | Varumärkesbyggande distributör

Precious Metal

A brand new shimmering line from WoodWick with opaque glass in metallic colors, darker lids and very exclusive scents arrives this fall.

Elegant WoodWick scented candle on a tree branch with green moss in natural daylight.

Luxurious WoodWick Candle with nature-inspired background and warm light rays.

Last week we had the pleasure of exhibiting at Formex – and what a week it was! We would like to extend a warm thank you to all you customers, partners and visitors who took the time to stop by our stand.
Your questions, ideas and conversations give us lots of energy and inspiration to continue developing fragrance rooms and creating even more evocative fragrance experiences.
We leave FORMEX with both gratitude and new inspiration – and are already looking forward to the next time we meet!

Shelf with Yankee Candle candles in different colors and scents in a store.

Red scented candles with Christmas decorations and cinnamon sticks on a table.

eComero Business Blueprint with Juhani Mäkinen talking about e-commerce strategies.

‘We have a way too complex business model, it will never work in an e-commerce’
Never said Juhani Mäkinen and his team at Acreto AB

Instead, Acreto has created a fantastic solution to combine 17 unique brand sites, in complex hybrid model with B2B and B2C, where all customers get the right experience no matter where they come from.
This by ingeniously building two of the most common e-commerce platforms into a unique combination.

Listen to Juhani’s wisdom and more about the digital journey Acreto is on in the Business Blueprint episode

You can find the link to Spotify HERE!

Staff portrait of the Acreto team including a dog.

Here you can see the people behind Acreto.

So… who are we?
We’re problem solvers, coffee lovers, tech geeks, creative brains and strategic minds. We are the ones who listen carefully, think (sometimes a little too much), and always roll up our sleeves when it counts.

But above all, we are a team. A team that likes to have fun together, both when we work and when we celebrate.

-And yes, we are as nice as we look! 😄

VLink at supplier fair in Halmstad

Nice to see our brand VLink represented at the supplier fair at Ahlsell in Halmstad! Amanda was on site in the store and showed our products – a good opportunity to meet customers and show what we stand for. Thank you Ahlsell for the opportunity!

Juhani on a podcast recording

Today our E-commerce manager Juhani was on a podcast recording with Niklas Helgesson from eComero Business Blueprint. They talked about Acreto’s journey so far, what’s ahead and a lot of other good e-commerce talk along the way.

We look forward to listening to the feature.

Spring meeting with the whole gang

What a great day at the office! 🌸🎉

The whole gang gathered last week for a fun and fast-paced Game Show, where the competitive spirit was really put to the test – with many laughs along the way! We also took the opportunity to enjoy a really good spring buffet together.
It was especially fun to welcome some new faces who have just started with us – so fun to have you here! 👋✨

Occasions like this remind us how important it is to take time for fellowship, laughter and to celebrate both big and small things together. 🙌

POWERLUNCH with 100 women

Last Friday, the women’s network Sharp Women organized a power lunch with 100 women at the Elite Park Avenue Hotel. The theme of the day was kindness – and we talked about the importance and strength of lifting each other up. We also had the opportunity to talk a little about one of our brands: WoodWick through Melissa who was there. Of course, we also raffled off some scented candles to a bunch of happy winners.

Melissa shares her key insights on social media on stage

https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7326142894635958273?collapsed=1

In the link you will find the movie clip from the stage this week where Melissa participated in a panel discussion on Algorithms, Viral Success & Long Term Growth. There were 400 people in the audience and the most important quote we took away was: “It’s not the algorithms that suck, it’s your content!” Thank you for that wake-up call. :)