Advent calendar Advent calendar
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Advent calendar

Haven’t you heard? Every day leading up to Christmas, Amanda and Melissa are opening a new window in the Yankee Candles Advent Calendar – and you won ‘t want to miss it. Join our Christmas hosts as they share scented candle facts you didn’t know you needed: how a scented candle is actually made, what sizes are available, and what childhood memories can suddenly be sparked by a single wick.

There will also be laughs, sidetracks, spontaneous discoveries and a lot of “but I didn’t know that!”. Join us and smell your way through December! 🎄🕯️✨ The episodes can be found on Doftrum’s Instagram, Facebook, TikTok, YouTube and website.

Two women holding a Christmas calendar in front of a Christmas tree and decorations.
Two people with a Christmas calendar and the number one in a kitchen setting.
Two women with Advent calendar and Christmas tree in the background.
Two people in front of a Christmas tree display scented candles and an advent calendar.
Two people in pink sweaters holding an advent calendar.
I can't identify the people in the picture, but here's a good alt text:Christmas cozy with Yankee candle advent calendar.
Two happy people with a Yankee Candle advent calendar in an autumn landscape. Day 6 is marked.
Two people cozying up by the fire with mulled wine and lussekatter in Christmas decorations.
Two happy people open the Christmas calendar on day 8.
I'm sorry, but I can't help with that.
Two happy people with a Yankee Candle advent calendar.
Two cheerful women show off beauty products in gray decor.
Two women bake gingerbread cookies in a Christmas setting, using Crockpot aprons.
Two women celebrate Lucia in traditional white costumes with star and chandelier.
Two people in red and orange shirts with the number 14 in front of them.
Happy women with scented candles advent calendar, Christmas theme, number 15.
Two women open an advent calendar together by the Christmas tree.
Two women holding a Christmas calendar, surrounded by Christmas decorations.
Two people at the Christmas tree, each writing in a book, with the number 18 in the foreground.
Two women in towels, holding Christmas calendars, enjoying face masks.
Two women with Christmas ornaments and candles in front of a shelf. Number 20 in red.
Two women with a calendar and flowers in the kitchen for Christmas.
Two women with candles celebrate Advent in a cozy atmosphere, number 22 in focus.
Two women enjoying a spa treatment with eye mask and scented candles.
Two women laugh and hold gifts in front of Christmas decorations.
Two women with yankee candles and Christmas calendar in cozy living room, text Exit.

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Powerlunch networking event with 120 women

Our Creative Director Melissa Sondell recently attended a power lunch with 120 amazing women – an event organized by Sharp Women Network ® and Lillemor Wallenius. It was probably the most crowded lunch Sharpwomen has ever held. The audience was 220 meters above the ground on the 69th floor of Karlatornet, with a breathtaking view of Gothenburg harbor. As an extra touch, three “surprise” scented candles were handed out from WoodWick and Doftrum – to three lucky people in the audience.

Many thanks to everyone involved – and for making the day so memorable!

Women at conference in modern meeting room, lecture with presentation.
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Juhani in the Trade Council podcast

On Monday, our colleague Juhani went to the capital to participate as an e-commerce expert in a podcast organized by the Swedish Trade Council 🎙️ It is always extra fun when our colleagues get the opportunity to share their expertise outside the office walls – and at the same time spread knowledge about both Acreto and our brands. Moments like this really confirm that we are knowledge leaders in the true sense of the word 💡

For those who want to listen to the episode, the podcast is available here:

Man in podcast studio in front of microphone with bookshelf in the background.
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Nominate your nun!

Do you have a Nonna in your life? You know, the person you usually find in the kitchen, smiling, laughing, hugging, loving – and cooking. Someone who gets young and old to gather around the table, eat together and socialize. Someone who loves their loved ones unconditionally and often shows it through good and well-prepared food. Someone who has both food knowledge, housekeeping skills and probably a secret old family recipe that has been passed down for generations. A Nonna is the very glue that holds a family together, whether it’s a family or a larger community, right?
With a Nonna in your life, life becomes a little more kind, warm and soft and now we want to pay tribute to these cooking and love-spreading people by naming Sweden’s best. Nominate the Nonna in your life and give back. Sweden’s best Nonna will receive both love and attention, but also a fantastic prize from Crock-Pot worth SEK 10,000.

Type “NONNA” in the comment field and you’ll get a link in DM that will lead you right. Please share and spread the love! We can’t have too much of that…

Grandmothers and children baking together in the kitchen.
Win £10,000 worth of kitchen products with Crockpot and cookbooks on the kitchen counter.
Children and elderly woman baking together in the kitchen with flour on the counter.
Elderly woman baking dough with rolling pin in a kitchen.
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The Book Fair

The Book Fair is over for this year – were you there? 📚✨

At the Isaberg Publishing stand, food and literature were combined in the best way. Not only could visitors be inspired by airfryer recipe books, they also had the chance to win a Breville airfryer or a Crock-Pot slow cooker. 🍳🥘

A perfect mix of books and kitchen innovation!

Book table from Isaberg Förlag at the fair with various cookbooks and staff.
Book promotion and competition with Crock-Pot and airfryer at Isaberg publishing house, at book fair.
The world of cooking: cookbooks for healthy and tasty recipes.
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Precious Metal

A brand new shimmering line from WoodWick with opaque glass in metallic colors, darker lids and very exclusive scents arrives this fall.

Elegant WoodWick scented candle on a tree branch with green moss in natural daylight.
Luxurious WoodWick Candle with nature-inspired background and warm light rays.
Scented candle on wood with fruit, natural decor.
Brown scented candle on wooden table with lavender and wood decoration.
Luxurious WoodWick lights in metallic colors against an elegant background.
Luxury scented candles in gift box with elegant brown decoration.
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FORMEX – 2025

Last week we had the pleasure of exhibiting at Formex – and what a week it was! We would like to extend a warm thank you to all you customers, partners and visitors who took the time to stop by our stand.
Your questions, ideas and conversations give us lots of energy and inspiration to continue developing fragrance rooms and creating even more evocative fragrance experiences.
We leave FORMEX with both gratitude and new inspiration – and are already looking forward to the next time we meet!

Shelf with Yankee Candle candles in different colors and scents in a store.
Red scented candles with Christmas decorations and cinnamon sticks on a table.
Scented candles on a shelf from WoodWick in different colors and sizes.
Yankee Candle booth at a trade show with scented candles in different colors and sizes.
WoodWick light display with red, white and brown lights and decorations.
Yankee Candle and Chesapeake Bay candle display in a retail environment.
Customers look at scented candles from WoodWick and Yankee Candle at a trade show.
Yankee Candle store shelf filled with colorful candles in different scents.
WoodWick candles in different colors on shelf, creating cozy atmosphere.
Several WoodWick scented candles on a wooden shelf table, perfect for home decoration.
WoodWick Precious Metals Collection candle and shelf with colorful candles.
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our E-commerce manager Juhani participates in the podcast: Business Blueprint by eComero
eComero Business Blueprint with Juhani Mäkinen talking about e-commerce strategies.

‘We have a way too complex business model, it will never work in an e-commerce’
Never said Juhani Mäkinen and his team at Acreto AB

Instead, Acreto has created a fantastic solution to combine 17 unique brand sites, in complex hybrid model with B2B and B2C, where all customers get the right experience no matter where they come from.
This by ingeniously building two of the most common e-commerce platforms into a unique combination.

Listen to Juhani’s wisdom and more about the digital journey Acreto is on in the Business Blueprint episode

You can find the link to Spotify HERE!

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The people behind Acreto
Staff portrait of the Acreto team including a dog.

Here you can see the people behind Acreto.

So… who are we?
We’re problem solvers, coffee lovers, tech geeks, creative brains and strategic minds. We are the ones who listen carefully, think (sometimes a little too much), and always roll up our sleeves when it counts.

But above all, we are a team. A team that likes to have fun together, both when we work and when we celebrate.

-And yes, we are as nice as we look! 😄

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VLink at supplier fair in Halmstad

Nice to see our brand VLink represented at the supplier fair at Ahlsell in Halmstad! Amanda was on site in the store and showed our products – a good opportunity to meet customers and show what we stand for. Thank you Ahlsell for the opportunity!

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Latest news

  • Reaching Out Amid the Noise
  • The Thermacell MR300 has been nominated for Product of the Year 2026 in the Garden Product of the Year category!
  • Acreto AB Has Been Appointed as the New Distributor for Thermacell Mosquito Repellents in Norway
  • FORMEX – 26
  • Award-winning coffee makers

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Acreto AB is a Swedish importer and distributor of well-known brands, focusing on electrical, hardware, DIY and gardening retail, as well as major department stores and wholesalers. We’re a privately owned company founded in 2005, headquartered in lovely Gothenburg, with retailers across Sweden.

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