Uncategorized

Guldvargen – A gala in Karlstad

Last weekend we were invited to Guldvargen, a gala where the best marketing efforts in Värmland are rewarded. Every year, the Marketing Association of Värmland receives competition entries from clients, agencies and producers in Värmland. And this year we had been nominated for the digital solution of the year with our new site: Crockpot.se

Thanks to Gullström & CO for the invitation and the competition entry and thanks to Marknadsföreningen i Värmland for the nomination and the gala event. Greetings to two happy Gothenburgers who represented Acreto on site.

Feel-good event

This weekend Acreto participated in a Må-Bra-Event for Women organized by Vesterålen and Emma Paskovski. The event was held in Hotel Riverton’s beautiful premises in Gothenburg and around 100 women in midlife met, mingled, made new contacts and listened to great speakers. What a great day it was. Everyone who participated also took home a packed goodie bag, including a scented candle from Chesapeake Bay. Some lucky winners also became owners of a pair of luxury WoodWick candles. Thank you to everyone who came and talked to us. We hope to see you again next year.

Elon’s fair in Örebro

For three days we were at the Elon fair in Örebro with Crock-Pot, Foodsaver and Breville. It didn’t take long for word to spread at the fair: you couldn’t miss the Acreto stand for the most delicious chicken stew made in the Crock-Pot with a recipe by Diadonna. Thank you to all visitors and nice arrangement by Elon.

Crock-pot nominated for digital solution of the year

Crock-Pot has been nominated in the category: Digital Solution of the Year in Guldvargen 2024 together with our agency Gullström & CO. We are of course incredibly honored by this nomination and look forward to the great gala at the Marketing Association in Värmland on May 3 when the winner is announced.

Thermacell at Gekås in Ullared

At Gekås in Ullared last week you could meet Amanda, ask questions, buy Thermacell and get a cool cap. We like smart customers who are already planning for the summer. It’s not much fun to be left without shelter when the mosquito invasion comes.

VLink at Ahlsell

This week, Acreto exhibited VLink at a fair in Borlänge for Ahlsell’s customers. Our pest expert Amanda was on hand to answer questions, demonstrate how the system works and talk to customers about everything from rat problems to technical details.

The launch is approaching…

It is approaching the launch of Doftrum.se and while we are working on filling the stock, we are working hard on fine-tuning so that you can buy scented candles, scented sticks, diffusers and other wonderful things within the concept of home fragrance.

This will be Acreto’s 8th webshop in less than 3 years. What speed! We have previously started up: Myggjävlar.se, Crockpot.se, Breville-nordic.com, Foodsaver-nordic.com, Victorskadedjur.se, Heatlight.se and Tansun.se
We are all incredibly proud of our newcomer and will of course offer wonderful opening offers in connection with the opening of the webshop. Don’t miss this!

Follow us on Instagram in the meantime for more information, inspiration, competitions and great tips: @doftrum

Exhibition times for ACreto

It’s exhibition time for Acreto!

Having just returned from Formex last week, we are planning full steam ahead for both the Elmiamässan in Jönköping where we get to meet our lovely Bolist customers and the Malmömässan in Hyllie where we exhibit for Granngården.

As usual, we will showcase our fine brands: Thermacell, MosquitoMagnet and Dynatrap. This time we also have a new addition: MrMosquito. Maybe you recognize the name? Brand new products with fresh new packaging and a significantly updated look for 2024. Anyone else excited about the spring season? We definitely are!

Fragrance room launched at Formex

Thank you all at Acreto for a great collaboration, thank you Susanne Histrup for gracing our stand with your presence and thank you to everyone who came to visit us at the fair. Old customers, new customers and everyone in between. Here are some pictures from January’s 2024 Shape Fair.

Acreto is new distributor for Yankee Candle and WoodWick

When well-known Yankee Candle and WoodWick – market-leading brands in scented candles and home fragrance – wanted to launch in Sweden and Norway, the choice fell on the Nordic distributor Acreto, based in Gothenburg. Acreto has been marketing and distributing strong brands to the Nordic market since 2005, and the cooperation between the players will start immediately, already at the turn of the year.

Well-known candle and home fragrance brands
Yankee Candle and WoodWick are two strong candle and home fragrance brands originating in the USA. They have long been favorites in the Swedish home and interior design market, but in recent years have become increasingly rare on store shelves. The European partner Newell Brands is now taking new steps in the Nordic region, changing distributors and investing heavily in new brand launches. At the same time, it takes the opportunity to introduce a brand new fragrance brand to the market, Chesapeake Bay Candle.

Tough selection process
“When we had the opportunity to add Yankee Candle and WoodWick to our brand portfolio, there was no hesitation. We are in an excellent position to reclaim the former position of these brands in the Nordic region, and to reach new heights. We see great scope for branding and positioning in scented candles and home fragrances. And the new upstart Chesapeake Bay Candle, with its clear focus on health and well-being, feels like an exciting challenge for us, where we will partly get to know new customers and target groups. says Christian Holmquist, CEO of Acreto. He has just concluded negotiations and signed an agreement with Newell Brands, the European partner for Yankee Candle, WoodWick and Chesapeake Bay.

‘They choose us, partly because of our strong existing distribution channels. Our brands are already represented by the largest chains and retailers in the Nordic region. Our network and strong customer relationships are our main competitive advantage. But we are also chosen because of our unique profile as a brand-building distributor. We are of course proud and happy that they have recognized how we, through strategic communication and effective marketing, have developed and strengthened all our brands. It’s great that they appreciate how much work and resources we put into this.” he continues.

Doftrum – holistic home fragrance concept
Acreto plans to launch the new brands under a new umbrella concept for home fragrance; Doftrum. Here, customers and consumers will be able to find and buy both old and new favorites – and at the same time learn more about what scenting can bring to your home and how you can and should decorate with scent.

About the concept:
Of the five human senses, the sense of smell is the strongest. Scents and aromas can do the most amazing things to us. Scents create memories, build atmospheres, set the mood of a room and affect our senses, energy and mood. Scents stimulate our imagination and evoke nostalgia. Yes, smells can even move us in time and space.

When you decorate your home with scent, you give rooms different characters and purposes. Want to create peace and quiet in your bedroom? Recharge your energy in your home spa? Do you want your kitchen to always have an undertone of fresh herbs? Do you want to bring your friends and family together and create new memories of holidays and celebrations? You can do all this and more with scenting.

Big launch at the Formex trade fair
The launch of the brands and the new Doftrum concept can be experienced at Formex on January 16-18 at Stockholmsmässan. Acreto/Doftrum is located at stand A13:40 and hopes to meet both new and old customers there. On Tuesday, January 16 at 15.00, a press event will be held in the stand together with lifestyle entrepreneur Susanne Histrup, who will tell us more about the Doftrum concept and how to create a personal and inviting home with the right scent.

When well-known Yankee Candle and WoodWick – market-leading brands in scented candles and home fragrance – wanted to launch in Sweden and Norway, the choice fell on the Nordic distributor Acreto, based in Gothenburg. Acreto has been marketing and distributing strong brands to the Nordic market since 2005, and the cooperation between the players will start immediately, already at the turn of the year.

Well-known candle and home fragrance brands
Yankee Candle and WoodWick are two strong candle and home fragrance brands originating in the USA. They have long been favorites in the Swedish home and interior design market, but in recent years have become increasingly rare on store shelves. The European partner Newell Brands is now taking new steps in the Nordic region, changing distributors and investing heavily in new brand launches. At the same time, it takes the opportunity to introduce a brand new fragrance brand to the market, Chesapeake Bay Candle.

Tough selection process
“When we had the opportunity to add Yankee Candle and WoodWick to our brand portfolio, there was no hesitation. We are in an excellent position to reclaim the former position of these brands in the Nordic region, and to reach new heights. We see great scope for branding and positioning in scented candles and home fragrances. And the new upstart Chesapeake Bay Candle, with its clear focus on health and well-being, feels like an exciting challenge for us, where we will partly get to know new customers and target groups. says Christian Holmquist, CEO of Acreto. He has just concluded negotiations and signed an agreement with Newell Brands, the European partner for Yankee Candle, WoodWick and Chesapeake Bay.

‘They choose us, partly because of our strong existing distribution channels. Our brands are already represented by the largest chains and retailers in the Nordic region. Our network and strong customer relationships are our main competitive advantage. But we are also chosen because of our unique profile as a brand-building distributor. We are of course proud and happy that they have recognized how we, through strategic communication and effective marketing, have developed and strengthened all our brands. It’s great that they appreciate how much work and resources we put into this.” he continues.

Doftrum – holistic home fragrance concept
Acreto plans to launch the new brands under a new umbrella concept for home fragrance; Doftrum. Here, customers and consumers will be able to find and buy both old and new favorites – and at the same time learn more about what scenting can bring to your home and how you can and should decorate with scent.

About the concept:
Of the five human senses, the sense of smell is the strongest. Scents and aromas can do the most amazing things to us. Scents create memories, build atmospheres, set the mood of a room and affect our senses, energy and mood. Scents stimulate our imagination and evoke nostalgia. Yes, smells can even move us in time and space.

When you decorate your home with scent, you give rooms different characters and purposes. Want to create peace and quiet in your bedroom? Recharge your energy in your home spa? Do you want your kitchen to always have an undertone of fresh herbs? Do you want to bring your friends and family together and create new memories of holidays and celebrations? You can do all this and more with scenting.

Big launch at the Formex trade fair
The launch of the brands and the new Doftrum concept can be experienced at Formex on January 16-18 at Stockholmsmässan. Acreto/Doftrum is located at stand A13:40 and hopes to meet both new and old customers there. On Tuesday, January 16 at 15.00, a press event will be held in the stand together with lifestyle entrepreneur Susanne Histrup, who will tell us more about the Doftrum concept and how to create a personal and inviting home with the right scent.